Today we wanted to talk about Vicki Brocksâ passion for Microsoft Dynamics 365, we sat down for a chat with her to get the full story about working in the Dynamics team at Westcoast Cloud, and why she gets so much satisfaction from helping partners to sell Dynamics applications.
âI love the Dynamics team,â she says with a laugh. âTheyâre great. And Dynamics as a product fascinates me, challenges me. I guess thatâs why I enjoy what I do so much.â
As one of our resident Dynamics experts, itâs on Vicki to help partners get to know the platform, to understand how it works, what it can do and how it can benefit them as well as their clients.
Streamline sales, customer service and marketing
So just what the hell is Microsoft Dynamics 365, anyway? Vicki describes it to us as both a Customer Relationship Management (CRM) tool and an Enterprise Resource Planning solution (ERP). The CRM side of Dynamics connects and streamlines a businessâs sales, customer service and marketing teams.
Companies use Dynamicsâ CRM applications to track and prioritise their sales leads, to win more new business, and to keep things all warm and fuzzy with their existing customers.
The ERP applications help businesses to manage their shared and back-end services. Things like finance, HR, supply chains and production. Traditionally, departments like these tend to have their own independent management systems, which inevitably slows everything down and makes everyone want to scream.
We love Microsoft Dynamics 365 because it unifies every business function under one solution. You donât even have to do away with existing management systems that certain teams want to carry on using. Third party software can be integrated into Dynamics and made to work well with all of the hundreds of things Dynamics does.
âYou don’t realise how much Dynamics brings to your business until you start selling it.â
âDynamics is definitely a beast!â Vicki says with another laugh. âThereâs so many apps in Dynamics that it can sometimes feel overwhelming.â
Dynamics is undeniably large and complex, but Vicki has it all figured out and can help partners to understand the many ways that Dynamics can be useful to their clients, as well as the various rewards on offer for those that sell Dynamics.
âThe Dynamics margins for partners are big,â Vicki confides. âAnd then thereâs all the Microsoft incentives and rebates that also come with selling it.â
Itâs clear to us that even Vicki canât always believe how beneficial it can be to be a Dynamics reseller.
âYou don’t realise how much these applications bring back into your business until you start selling them,â she says.
And selling Dynamics is something of a speciality for Vicki. She and her team work closely with partners who want to grow their businesses with new revenue streams, training them on Dynamics, jumping on calls with end users, and supporting deployments.
âA big part of understanding Dynamics is recognising a Dynamics opportunity,â Vicki tells us. âWhen you talk to your customers, listen out for their pain points. If theyâre struggling to stay on top of their pipeline or to keep their customers organised, thatâs an opportunity to tell them about Dynamics CRM.â
âWeâve got all the Dynamics tools, resources and support you need.â
Just as weâre looking to wrap things up, and our minds start leaning towards what to have for lunch, we decide to ask one final question â have there been any really good success stories since youâve been in the Dynamics team?
âOoh, yes!â Vicki beams at us instantly, and we put all thoughts of sandwiches aside for a moment. âThereâs one partner I had who wasnât selling any Dynamics at all to begin with. So I worked closely with him, built the relationship, trained him up on Dynamics and got him through his exams. Now heâs at the level where heâs deploying Dynamics by himself, so he doesnât even need us that much anymore!â
As well as being a key figure in our Dynamics department, Vicki is also a member of our SureStep team. SureStep is our programme for helping partners earn their Microsoft accreditations and qualifications. Theyâre there to make sure partners can develop, learn and grow their reputations in the cloud industry.
Along with her team, Vicki helped the partner in her success story go from Dynamics zero to hero in just 18 months. If that sounds like something youâd want to do, Vicki would love for you to reach out to her.
âItâs absolutely fine if you donât understand Dynamics,â she reassures us. âYouâre not alone, honestly. We have the tools, resources, the expertise and the support. So just give me a shout!â
We ask Vicki one final question â is she ready for lunch?
Her smile is answer enough.
Hereâs how to get in touch with Vicki:
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